There is a FIFTY-PERCENT off movie sale. Do you know how awesome that is?
If you buy a $100 DVD, then, 1. There's a 50% chance you're crazy, and 2. The DVD will be FIFTY bucks instead of 100.
In simpler words, it's a good deal.
However, I don't think it applies to ALL movies, except for hundreds.
For example, "The Pursuit of Happyness" does not apply to this sale. Oh well.